Getting to Grips with Digital Advertising & SEO: Dublin - 17 April 2018

Training provider: 
The Wheel
Date / time: 
17 Apr 2018 - 2:00pm - 5:30pm
The Wheel, 48 Fleet Street (entrance on Parliament Row), Dublin 2
Price details: 
70 Euro for Members of The Wheel/ 120 Euro Non-Members
Digital advertising allows nonprofit communicators to reach and appeal to their core audiences in innovative ways and with more precision. But how do you make the most of these new digital channels of communication?

To book this course select from the options at bottom of page and click 'Add to Cart'.

Course details: 

This session offers an introduction to the world of digital advertising and search engine optimisation (SEO) – specifically for charities. 

Topics to be covered include:
  • What is digital advertising
  • How to create your digital ad strategy
  • How to target your digital ads
  • How to test and measure your ads
  • What is SEO 
  • What SEO principles do we need to incorporate into our digital strategy.

Learning Outcomes

  • Understand what digital advertising is
  • Harness this tool to help you communicate your cause
  • Understand how to improve your digital impact through targeting and SEO.

Facilitators:  Gert Ackermann and Jayne Tennyson, The Wheel

Gert Ackermann is The Wheel's Communications Coordinator. He studied Political Science and Journalism before cutting his teeth in the world of journalism, book publishing, publicity and digital marketing. 

Gert is responsible for developing and implementing The Wheel's communications strategy, media relations and brand positioning. As a member of The Wheel's Public Policy Team, he is involved in designing communications and advocacy campaigns aimed a variety of stakeholders.

Jayne Tennyson Jayne Tennyson joined the Wheel in June 2015 as the Better Together Marketing Intern. Since December 2016 she has been working as part of the admin support team. Jayne began her current role as Events and Marketing Officer in June 2016.

Jayne is responsible for co-ordinating The Wheel’s specialist training workshops, events and conferences. Jayne also provides communication and marketing support for The Wheel's events.
Jayne has a BA Hons in Media Production from the University of Glamorgan. She has previously worked as video editor and production assistant with a community radio station and local news website.

Feedback from Previous Attendees of Gert's Communications Workshop:

"This was by far one of the best pieces of training I have attended from the point of view of relevance to what I needed, meeting my expectations, and knowledge and expertise of the facilitator/trainer. It was extremely informative and practical in its approach and left me feeling I could adapt many of the suggestions and ideas being put forward. Gert was excellent." - N. Mulligan, Dublin AIDS Alliance
"Gert is an excellent communicator and presenter. The session was very informative, and so engaging,I don't think anyone checked their watch during the 3hr session!" - M. O'Sullivan, Youthwork Ireland Cork
"I really enjoyed the session, it was very informative and covered a lot of information. I particularly found it useful in terms of learning how the media works and how to interact with them effectively. What I learned will be very beneficial in my day to day work." - C. Dunne, Fighting Blindness

Who Should Attend: 

Anyone interested in communications and marketing as it applies to the non-profit sector, including CEOs, board members, communications officers and fundraisers

How to Register: 

Registration for participants on the day is from 1:45pm.

To book this course select from the options at bottom of page and click 'Add to Cart'.

Course contact details

01 454 8727

Members of The Wheel receive reduced rates on events.