Protecting Your Nonprofits' Reputation: Dublin - 29 March 2017

Training provider: 
The Wheel
Date / time: 
29 Mar 2017 - 9:30am - 1:00pm
The Wheel, 48 Fleet Street (entrance on Parliament Row), Dublin 2
Price details: 
Member Price: 70 Euro / Non-Member Price: 120 Euro
Your reputation is your organisation’s most valuable asset – communication is the key to protecting it.

Select from the price options at the bottom of page and click 'Add to Cart'.

Course details: 

It doesn't matter how good you are, at some point something bad will probably happen to your organisation. While crises can't always be avoided, it is possible to prepare and to mitigate the impact of a crisis. Indeed, your organisation has an obligation to its stakeholders to be prepared for such eventualities. 

Drawing on real-life examples and academic research, this workshop will equip you and your organisation with all the tools you need to not only prepare for a crisis but also to deal with the aftermath. The following topics will be covered: 

  • Principles of Situational Crisis Communications Theory (SCCT)
  • How to plan for an unforeseen crisis
  • The crises communications team: its role and responsibilities
  • The immediate response: options and  timing
  • Communicating with your stakeholders in a crisis
  • Holding statements
  • Dealing with the media in crisis
  • Social media in a crisis
  • Repairing your reputation.

Facilitator:  Gert Ackermann

Gert Ackermann is The Wheel's Communication's Coordinator. He studied Political Science and Journalism before cutting his teeth in the world of journalism, corporate communications, talk radio and book publishing.

Gert is responsible for The Wheel's communications strategy and publications and he is the editor of the sector magazine, Be The Change. Gert also works as a freelance publicist and consultant in the community & voluntary and publishing sectors.

Feedback from Previous Attendees of Gert's Communications Workshop:

"I got a huge amount out of the session, the content Gert covered was excellent & I learnt so much in such a short space of time. There was so many helpful nuggets info to bring back & apply to my work. What I found very valuable was the content on how to plan & put together a Digital Campaign." - A. Kenny, LauraLynn Children's Hospice

"So much to take in from driving engagement, planning campaigns, communication, knowing your followers, donors and thinking how to get more involvement/engagement. Very insightful and excellent introductory session to Digital Campaigning." - C. Donnelly, Chronic Pain Ireland 
"Information was very helpful especially the practical information and the level of depth of information provided. The session was very helpful." - G. Kelly, Tearfund Ireland
"Examples were useful to demonstrate how the theory works in reality." - D.O'Sullivan, Threshold 
"I am new in my organisation so I got a great understanding of how important a website is, emailing and facebook. Our Organisation has never done fundraising so it gave me an insight on how firstly to let people know we are here. I will bring it to the Board. I think our website would need to be changed from what I learned at the course." - M. O'Mahony, Eating Disorder Centre Cork

Who Should Attend: 

Anyone interested in communications and marketing as it applies to the non-profit sector, including CEOs, board members, communications officers and fundraisers. Participants should have a basic knowledge of social media.

How to Register: 

Registration on the day from 9.15am.

To register for this course, simply go to the bottom of this page, select the appropriate option and click "add to cart".

Course contact details

01 454 8727

Members of The Wheel receive reduced rates on events.


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